Daria Sadovnikova

Daria brings over 16 years of experience in sales and marketing within the luxury sector, including 9 years in senior management roles. She specialises in crafting bespoke campaigns targeted at UHNWI, combining strategic insight with a creative approach and a profound understanding of luxury markets.
As Head of Project Marketing at Knight Frank, Daria collaborated closely with some of the world’s most renowned international property developers, leading the development and execution of bespoke marketing campaigns for luxury real estate projects. Eight years ago, Daria transitioned into the luxury yachting sector, where she has continued to build on her expertise. She has successfully developed tailored marketing campaigns for leading yachting brands and overseen marketing strategies for custom yacht projects exceeding 100 metres. Daria joined PHOENIX in 2023, where she has played a pivotal role in developing the brand and expanding its presence in the international yachting market.
Fluent in English, Russian, and Italian, Daria is deeply passionate about languages and cultural exploration, which enhances her ability to engage with a diverse global audience. Outside of her professional life, Daria maintains an active lifestyle, with a particular interest in travel, yoga, and cultural discovery. Daria believes that staying connected to the world around her not only fuels her creativity but also enables her to approach challenges with fresh perspectives and innovative solutions.